Enter the room.EMERGE.

Dr. Frida is the cofounder of a leading nationwide telehealth practice in natural medicine, based in NYC and focused on supporting the body from the inside out through gut, liver, and immune health. Her path here started at home. Trained originally as a dentist, she stepped away from dentistry after her son was diagnosed with asthma. As a medical professional, she knew that daily steroids and inhalers would come at a cost to his development, so she went looking for a better way to support his body — a search that led her to earn her PhD in natural medicine and to a deeper understanding of how the mouth, gut, and whole body are connected.

That same instinct, to find real answers for the people she loves, has shaped everything since. Dr. Frida is a mother of five who created ImmunoAid, an herbal immune support formula endorsed by celebrity comedian Howie Mandel, and EarAid, natural ear drops for ear infections, out of that same drive to find what actually works. She sees health through the eyes of a mother as much as a doctor, and believes every mom already carries the instincts to be the doctor of her own family. Alongside her husband and practice partner, Jack, a doctor of physical therapy, she brings that whole-body, whole-family approach to every client they serve.

She is honored to be part of EMERGE, the movement created by Leslie Parker to bring women together in support of one another. Dr. Frida felt an immediate connection to Leslie’s story — a woman who changed her own life for the sake of her child’s health and wellbeing — and to the deeper belief behind EMERGE: that when women support women, everyone rises. She is passionate about empowering women to understand their bodies, take charge of their health, and build lives and businesses that support real, lasting wellness.

Rachel Michaelov is a tax strategist, entrepreneur, and business growth advisor who has spent nearly two decades building businesses, navigating the challenges of entrepreneurship, and helping business owners keep more of the money they work so hard to earn. What began as a career in tax and accounting evolved into a much bigger mission: helping entrepreneurs understand that making more money isn’t just about increasing revenue — it’s about knowing what to do with that money, protecting it, and building a business designed for long-term success.

After years of building her own businesses, Rachel learned firsthand what most entrepreneurs discover the hard way: you can work harder, make more money, and still leave thousands — or even hundreds of thousands — of dollars on the table if you don’t understand your numbers, your taxes, and the strategies available to you. She has generated millions of dollars in business revenue, built teams of more than 100 people, and invested hundreds of thousands of dollars in coaches and consultants to learn from some of the best minds in business. Those experiences shaped the practical, no-fluff approach she brings to the business owners she works with today.

Rachel’s passion is especially focused on entrepreneurs who are starting out or trying to get their business to the next level. Through her Business Bootcamp, she teaches business owners the foundational strategies she believes every entrepreneur should understand — from increasing profitability and making smarter financial decisions to using tax strategies to legally keep more of what they earn. Her philosophy is simple: business owners should never have to rely on someone else simply telling them, “You had a great year.” They should understand their numbers, know their options, and have a strategy for what comes next.

Rachel is passionate about empowering entrepreneurs to stop leaving money on the table and start thinking like true business owners. Through education, tax strategy, and business growth systems, her goal is to give entrepreneurs the knowledge and confidence to build more profitable businesses — and ultimately create more freedom and opportunity for themselves and their families.